BRAND STORY
Brand Name: Ten Street Apparel's brand name was carefully chosen by our founder, a former high school athlete, who wanted to convey his values of growth and hard work through the name of his clothing brand. He found inspiration in his favorite jersey number, which represented completion and personal growth, and combined it with the "Street" aspect of our brand name, which symbolizes the hustle and dedication required to achieve your dreams. At Ten Street, we embody this spirit of determination and purpose, and we strive to help our customers realize their full potential.
Took A Loss: The founder of Ten Street Apparel faced an unjust situation that derailed his plans for a college athletic scholarship. Despite his GPA being at a 3.5 and having not failed any classes, he was deemed ineligible to play due to an academic issue caused by North Carolina High School Athletic Association's COVID eligibility rules. The founder was only given two high school classes that semester, which was not enough to meet the minimum load of three classes required by the rules. This news was devastating, and it highlighted the unfairness of the situation. Despite his hard work and dedication, the founder was unable to pursue his passion for college sports due to circumstances beyond his control.
Kept Pushing: Despite not being able to participate in organized sports, the founder of Ten Street didn't allow disappointment to impede his aspirations. Instead, he utilized online resources for self-education and acquired skills in screen printing, heat pressing, and vinyl cutting to expand his brand. Through two years of Ten Street Apparel's establishment, he has made significant progress in both personal and business growth, demonstrating that dedication and persistence can lead to success.
Mission: At Ten Street Apparel, we are on a mission to empower people of all ages to believe in themselves and their abilities. We believe that success is not defined by one's failures but rather by their ability to rise above them and keep pushing forward. Through our products and brand messaging, we aim to inspire others to adopt a growth mindset and never give up on their dreams.
Vision: Our vision at Ten Street Apparel is to become a leading brand in the fashion industry that empowers individuals to push beyond their limits and achieve greatness. We envision a world where people are not defined by their setbacks but rather by their resilience and perseverance. Through our products, we hope to inspire our customers to chase their dreams relentlessly and embody the spirit of hard work and dedication.